To get the most out of your Google Business Profile (also known as Google My Business), you must optimize it. Here are a few quick and easy ways to do it.
Google is the most visited website on the planet. The site presently controls more than 92% of the search engine market share. Creating a Google Business Profile (previously known as Google My Business) is a critical step in attracting new clients through Google search and Maps.
What exactly is Google Business Profile (also referred to as Google My Business)?
Google Business Profile is a free Google business listing. It allows you to add information and photographs about your company, such as its location, services, and goods.
Creating this free profile is an excellent method to boost your presence across Google services. Your Google Business Profile information may display in Google Search, Google Maps, and Google Shopping.
Google Business Profile is only available to companies who have consumer interaction. This covers both physical companies (such as a restaurant or store) and businesses that provide services by meeting with clients in other locations (like consultants or plumbers).
If you solely do business online, you’ll have to rely on Google products like Google Ads and Google Analytics.
Why do you require a Google My Business account?
Become visible on Google (and Google Maps)
Google is the ultimate search referrer, whether you’re seeking for foot traffic or online traffic. A Google Business Profile helps consumers find your company when they are seeking for similar items and services in their region.
Your Google My Business listing directs searchers to your location and directions. A Google Business Profile might also help your local SEO. A listing for a local company, in instance, is more likely to surface when customers search for a nearby business using Google Maps.
Control your online business data.
Your Google My Company page allows you to manage and update your contact information, business hours, and other important information as needed.
You may make updates to let people know if you’ve increased your services, temporarily closed, or completely reopened (an especially useful feature during emergencies like COVID-19). Because Google Business Profiles have excellent local SEO, the information you submit will rank higher than third-party sites that may have out-of-date information.
Reviews might help you build trust.
Reviews are an important component of social proof and a valuable strategy to create trust and credibility.
Customers may contribute as much or as little information about their experience with your business as they desire using Google’s combined star rating and room for comprehensive evaluations. All of this helps prospective customers determine which businesses to visit and which things to purchase.
How to set up a Google Business Profile
Step 1: Log in to Google Business Profile Manager.
If you already have a Google account, you will be signed into Google Business Profile Manager. Otherwise, use your existing Google account login information or establish a new Google account.
Step 2: Register your business.
Enter the name of your company. Click Add your business to Google if it does not display in the drop-down option. Then, choose the right category for your company and click Next.
Step 3: Specify your location.
Select Yes if you have a physical location that clients may visit. Then enter your company’s address. You may also be requested to place a marker on a map to indicate the location. If your company does not have a physical site but provides in-person services or delivery, you can include your service regions. Then press the Next button.
Enter your address and then press the Next button. You will be given the appropriate choices for validating your account. To authenticate their location, physical establishments will need to receive a postcard in the mail. An email address can be used to verify service-area firms.
You’ll get a confirmation screen showing you’re verified. On that screen, click Next.
Step 6: Customize your profile
Enter your business hours, chosen messaging, company description, and photos. (In the section that follows, we’ll go through how to update your profile material.)
When you’re finished, click the Continue button. The Business Profile Manager dashboard will be shown.
Complete all sections of your profile.
Customers are 2.7 times more likely to consider your business credit if you have a comprehensive Google Business Profile. They are also 70% more likely to visit your place.
Google clearly states that “companies with comprehensive and accurate information are simpler to match with the correct queries.” This enhances your relevancy score. The goal here is to tell Google visitors “what you do, where you are, and when they may visit.”
If your business hours change due to holidays or seasons, make sure to maintain them up to current.
Check your location (s)
Verified business locations are “likelier to appear in local search results across Google products, such as Maps and Search.” Including a verifiable location also improves your distance ranking factor score.
If you did not verify your location during the account creation process, you may do it now at https://business.google.com/.
To interact with your clients via Google Business Profile and all of your other social channels, connect to Digital brandlance. Create, schedule, and publish posts to all networks, as well as access demographic data, performance reports, and other features.