Do' and Don'ts of social media marketing- Digital Brandlance

Social networking is no longer a useful tool for business promotion. It is a crucial component of every marketing strategy and one of the most effective ways to interact with customers.

Here are some fundamental Social Media Marketing Do’s and Don’ts by Digital Brandlance


  • It’s crucial to realise that communicating with your audience is different from being sociable. There are a variety of methods to interact with your audience, and social media is not the only option.
  • Engagement can be done by anyone who has access to the company website or blog; it could also be done via email or text messages.
  • The key is that you’re trying to learn from your customers so that you can become better at what you do!


  • Video is a powerful medium. It can be used to engage with, educate and inform and entertain your audience.

  • It’s one of the most effective ways to connect with customers by presenting them with something they can’t get anywhere else and it certainly won’t be boring!

Here are some tips on how you should use videos when social media marketing:

  • Educate & Inform – Use educational content as an opportunity to share knowledge about products or services in your industry that people might not know about otherwise.

  • This also includes providing valuable information directly related to current events or trends within society as well as breaking down complex topics into bite-sized chunks so anyone can understand what’s being discussed at any given moment without needing prior knowledge beforehand!


  • User-generated content is another great way to promote your brand and engage with your audience.
  • User-generated content can be used as a way to showcase the best of what your audience creates, but it can also be used as a way to promote yourself or even engage with viewers.


When posting on social media, think about what benefits your audience might gain from following you or clicking through from another page of your website/blog/etcetera.

If someone doesn’t know anything about your company or product, they may not even consider visiting it; but if they see something interesting on one of their favorite platforms (like Facebook), maybe they’ll give it a shot!


  • Social media marketing is a service, not a product. If you want to be successful at it, you must be willing to invest in your business and its growth.
  • There are many ways for businesses to use social media as part of their marketing strategy , it’s important not to forget about why people love being part of these communities.

Try to engage your audience, use the power of video and take advantage of user-generated content :

  • The best way to engage your audience is to listen to them, but don’t just passively record yourself talking about your product or service.
  • Listening involves taking notes as you talk and thinking about what the person said, so that when you’re done recording, you have a clear understanding of what they want from you. If possible, try using polls on social media platforms like Facebook and Twitter where users can vote on which topics they’d like covered in future posts.
  • This helps keep everyone involved in the conversation while also getting everyone excited about upcoming content!


Social Media Marketing is a great way to reach your audience,

But it’s important to remember that social media can be a lot of work and not all marketers have the time or patience for it.

It’s also important to remember that many people don’t know what good content looks like on Facebook and Instagram; it may take some trial and error before you find what works best for your brand. But if done correctly, social media marketing can be an effective tool in any company’s arsenal!

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