In a word, Facebook’s Advertising Manager platform allows you to run ads across Facebook, Instagram, and Messenger.
You may use the all-in-one tool to design advertising, manage where and when they will appear on your social networks, and analyze how effectively your ad campaigns are functioning.
Advertising Manager is jam-packed with useful tools and features for getting your ads up and running, so it may feel a little intimidating at first.
But don’t worry, it’s built for companies of all sizes and audiences, and you don’t need the past and expertise to create a stunning campaign for your business.
Here’s a brief rundown of what Facebook Ads Manager can do:
Create new Facebook and Instagram marketing campaigns.
Examine and tweak your campaigns
Establish distinct target audiences for your marketing.
Real-time ad reporting can teach you a lot.
Plus! Many of the settings, tools, and methods used to run Facebook advertising may also be set up and applied on Instagram, saving you time and work!
Choose Your Campaign Goal
Consider your Facebook campaign aim to be your advertising goal – you want to have a clear goal in mind before you invest money in your ad campaign.
There are 11 campaign objectives from which to choose:
Brand awareness: reach people more likely to pay attention to your ads and increase awareness for your brand
Reach: show your ad to the maximum number of people
Traffic: for clicks to your website or to the app store for your app
Engagement: get more people to see and engage with your post or Page. Engagement can include comments, shares, likes, event responses, and offer claims
App installs: send people to the store where they can download your business app
Video views: promote videos that show behind-the-scenes footage, product launches, or customer stories to raise awareness about your brand
Lead generation: create ads that collect info from people interested in your product, such as sign-ups for newsletters
Messages: connect with people on Facebook, and communicate with potential or existing customers to encourage interest in your business
Conversions: get people to take valuable actions on your website or app, such as adding payment info or making a purchase
Catalog sales: show products from your e-commerce store’s catalog to generate sales
Stores traffic: promote your brick-and-mortar business locations to people that are nearby
When you first start using Facebook advertisements, the most frequent ad objectives are brand awareness, traffic, and reach.
For example, if you wanted to bring more traffic to your website or a product page, you would select Traffic as your goal. If you want to show off a new product or service to a larger audience, Brand Awareness is a fantastic goal to apply.
You’re ready to go on to the next level once you’ve established your goals!
Choose your audience.
The next step is to define your target audience; you may do this for each ad set in the same campaign. If you’re just getting started with paid advertising on Facebook, you’ll probably have to try out a few different targeting choices until you find an audience that matches well.
Facebook’s targeting parameters are supplemented by an audience definition gauge to assist you in narrowing your focus. This tool, positioned to the right of the audience targeting fields, takes into account all of your specified parameters to calculate a possible reach number.
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Consider your purpose while deciding between a targeted audience and a broad one. If you want to generate traffic, you should probably target the people you know will be interested in your service. However, if you want to raise brand recognition or advertise a generally attractive deal, you may target a broader audience.
Facebook’s built-in targeting is vast, including options such as:
Politics (U.S. only)